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A One-to-One Relationship with Customers

P&G relies on technology to get closer to consumers.

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By: TOM BRANNA

Editor

This week, Procter & Gamble will unveil a new facility in Cincinnati to aggregate demand planning using computer models. By relying on technology, rather than people, to develop predictive models, the world’s biggest consumer product company can run the business in real-time and enable all employees to get the same data at the same time. The goal, of course, is to streamline decision-making, cut costs and create a better experience for P&G’s 4.2 billion customers. For example, rathe...

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